The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.
There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.
The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.
Become More Social on Social Media
It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.
Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.
Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.
Let Your Followers Know What You Care About
If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.
Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.
If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.
Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.
Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.
Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.
Actively Listen to What Your Followers Are Saying
The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.
If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.